i
verbia
Growth · Marketing · Commercial Strategy
We help ambitious
businesses turn ideas
into growth.
Most agencies run your social media. We diagnose your market, build your commercial strategy, create demand, and bring your industry together — then hand the event to Page & Palette.
B2B
Technology focus
3
Signature offers
Lagos
Across West Africa
GROW
Business
Development
GTM · Market entry · Partnerships · Pipeline · BD strategy
BUILD
Brand &
Marketing
Brand strategy · Digital · Campaigns · Content · Thought leadership
EXPERIENCE
Events &
Activation
Conferences · Launches · Executive experiences · Powered by Page & Palette
CREATIVITY
Verbia
LitHub
Conferences · Launches · Executive experiences · Powered by Page & Palette
The problem we solve
Your work is serious. Your commercial presence isn't keeping up.
There is a gap between what an organisation is and what its market understands it to be. That gap is not a design problem. It is a strategy problem.
“We have a strong product — but we can’t get customers. We’re growing, but nobody outside our industry knows we exist. We’re launching something new and don’t know where to start.”
- Most agencies answer this with a content calendar. We answer it with a commercial diagnosis.
- We identify your target market, refine your positioning, build your pipeline strategy, and create the demand infrastructure that compounds over time.
- Then, when the strategy calls for bringing your industry into a room — Page & Palette produces the event.
We don’t lead with “we’ll run your LinkedIn.” We lead with “let’s diagnose your market, define your growth strategy, and build the commercial infrastructure to execute it.”
Three capabilities
Grow. Build. Experience.
Three interconnected capabilities delivered as one integrated engagement. Strategy without execution is a document. Execution without strategy is noise.
📈
Grow
Business Development & GTM
For businesses that need to enter new markets, acquire customers, build commercial pipelines, or launch a product with strategic infrastructure behind it.
Go-to-market strategy
Market entry
Partnership strategy
Lead generation
BD & pipeline
ICP definition
🏗
Build
Brand Strategy & Marketing
For businesses that need to define their voice, build market presence, and create demand through campaigns, content, and thought leadership that converts.
Brand positioning
Digital marketing
LinkedIn / B2B
Campaigns
Thought leadership
Content strategy
🎯
Experience
Events & Executive Activation
For businesses that need to bring their market together — a launch, a summit, a leadership dinner. We design the strategy and brief Page & Palette to produce the event.
Industry conferences
Product launches
Executive dinners
Award ceremonies
Experiential
Government events
🎨
Creativity
Cultural & Creative Work
For businesses that need to bring their market together — a launch, a summit, a leadership dinner. We design the strategy and brief Page & Palette to produce the event.
Industry conferences
Grow
Experience is produced by Page & Palette
How to work with us
Three ways to engage
We have deliberately narrowed our offering to three things we do exceptionally well. Pick the engagement that matches where you are.
01 — GROWTH AUDIT
Growth Audit
2–3 weeks · Entry engagement
Not sure why your growth has stalled? We run a structured diagnostic across your positioning, target market, acquisition channels, digital presence, and sales funnel. You receive a clear, actionable growth roadmap.
What we deliver
- Commercial positioning audit
- Target market & ICP analysis
- Channel & funnel review
- Competitor landscape snapshot
- Priority growth roadmap (30/60/90 day)
Most popular
02 — GTM SPRINT
GTM Sprint
4–6 weeks · Product & market launches
For companies launching something new — a product, a service, a market expansion. We deliver the full commercial infrastructure you need to go to market with confidence and momentum.
What we deliver
- Market definition & segmentation
- Ideal customer profile (ICP)
- Positioning & messaging framework
- GTM strategy & channel plan
- Partnership strategy
- Campaign architecture
- 90-day acquisition roadmap
03 — GROWTH PARTNER
Growth Partner
Monthly · Ongoing engagement
Not sure why your growth has stalled? We run a structured diagnostic across your positioning, target market, acquisition channels, digital presence, and sales funnel. You receive a clear, actionable growth roadmap.
What we coordinate
- Monthly commercial strategy
- Marketing execution & oversight
- BD outreach & pipeline
- Partnership development
- LinkedIn & thought leadership
- Event strategy (P&P production)
Who we work with
Businesses with something real to say.
Three interconnected capabilities delivered as one integrated engagement. Strategy without execution is a document. Execution without strategy is noise.
💻
B2B Technology
Companies building software, platforms, or tech infrastructure that struggle to translate product capability into commercial demand.
SaaS
Cybersecurity
Cloud & AI
Enterprise tech
Data & infrastructure
🏭
Industrial & Energy
Manufacturers, engineering firms, and energy companies with complex products and under-invested commercial strategy and market presence.
Oil & gas
Manufacturing
Engineering
Energy & power tech
Equipment
🤝
Professional Services
Consulting, legal, financial advisory, and professional services firms expanding their client base or building market authority.
Consulting
Finance
Legal
Advisory
🚀
Startups & Scale-ups
Early-to-mid-stage companies that have built something real and need the commercial infrastructure to match — GTM, positioning, demand generation.
Fintech
Proptech
Legaltech
Market entry
Selected work
Case studies
A selection of engagements across technology, industrial, and institutional sectors. Each built around a specific commercial problem.
B2B Technology · GTM
LeaseBroker
Repositioning a B2B equipment leasing platform for the Nigerian industrial market
The brief
AssetBroker (formerly LeaseBroker) needed a full commercial repositioning — from product name to market definition to GTM strategy — to gain traction in a market that didn’t yet understand the value proposition.
GTM
Full strategy delivered
3
Target segments defined
Product repositioning
GTM strategy
Market definition
Industrial · Events
CPAAT Manufacturing Summit
Smart Factories, Stronger Industries — building awareness through thought leadership and event production
The brief
Build awareness and credibility around technology-driven manufacturing in Nigeria through a campaign and event that positioned the client as an industry authority.
Campaign executed
Event
Produced & delivered
Thought leadership
Event strategy
B2B campaign
Institutional · Government
CPAAT CIO Retreat
Executive technology gathering for senior decision-makers in the Nigerian public sector
The brief
Position a high-level executive technology gathering for CIOs and senior government technology leadership — from campaign strategy to stakeholder engagement to event production.
CIO
Senior stakeholder level
Full
End-to-end delivery
Executive events
Stakeholder strategy
Government sector
Cultural · Community
Karatu / ReadBug / Olukoni
Community building, brand strategy, and launch marketing for African literary and publishing brands
The brief
Brand positioning, social strategy, and launch marketing for a portfolio of cultural and publishing brands — showing that Verbia’s commercial thinking translates beyond B2B into cultural and consumer contexts.
3
Brands activated
Cultural
& consumer range
Brand strategy
Community building
Cultural brands
How we work
Four stages, one commercial outcome.
D
Diagnose
We audit your commercial position — market, positioning, channels, pipeline, and competitive landscape. We ask the questions before proposing solutions.
S
Strategise
We build the commercial framework — ICP, positioning, GTM plan, partnership strategy, and campaign architecture. Everything anchored to business outcomes.
E
Execute
We run the marketing and BD work — campaigns, content, LinkedIn, outbound, partnerships. When the strategy calls for an event, Page & Palette produces it.
M
Measure
Every engagement is tracked against commercial outcomes — not vanity metrics. Pipeline generated. Conversations started. Partners activated. Revenue influenced.
About Verbia
Built for the gap between serious work and serious presence.
Most Nigerian B2B companies are doing credible, important work — and their commercial presence does not reflect it. That gap is our territory. We close it through strategy, marketing, and commercial execution.
We are not a full-service agency. We are a commercial strategy partner that happens to have some of the strongest marketing and events capability in Lagos — via Verbia and Page & Palette respectively.
NG
Lagos-based, West Africa-focused
We understand Nigerian B2B dynamics, procurement culture, and institutional decision-making.
🎯
Commercial, not creative first
We start with the business problem. The creative work follows the strategy — not the other way around.
🤝
Backed by Page & Palette
When strategy calls for an event, our specialist production partner Page & Palette delivers it.
Growth, Marketing & Commercial Strategy
Verbia's full positioning — not a marketing agency, a commercial growth partner
B2B
Technology & industrial focus
3
Signature offers
Lagos
West Africa & beyond
Start a conversation
Let's talk about your
growth.
Tell us what you’re trying to build. We’ll tell you how we’d approach it — and whether we’re the right partner for it.
Growth Audit
Not sure where to start
Book a Growth Audit — we diagnose what's stalling your commercial growth and give you a practical roadmap.
GTM Sprint
Launching something new
If you have a product or market expansion coming, a GTM Sprint gives you the full commercial infrastructure in 4–6 weeks.
Growth Partner
Need an ongoing partner
If you need strategic and marketing leadership on a monthly basis, a Growth Partner engagement may be right for you.
Verbia LitHub
Cultural or Creative Project
Have a Cultural or Creative Project you want to talk to us about? Verbia LitHub may be right for you.